Diamond Direct. Fine jeweller, five cities.
A fine jeweller's site built around a real 3D diamond, with an inquiry-only collection and custom commissions.
- Client
- Client
- What we did
- Website, 3D diamond, Brand
- Year
- 2026
- Live
- Private
The brief
Diamond Direct sells by conversation, not by cart. The site had to feel as precise as the stones, and turn interest into inquiries, including commissions with one stone or many.
What we built
- Real-time 3D diamond. A brilliant-cut diamond rendered live in the browser on the homepage.
- Inquiry-only collection. Every piece leads to a conversation, not a checkout.
- Custom commission flow. A simple request for pieces with one stone or several.
- Brand and hosting. The wordmark lockup, the site and its hosting.
Where it is now
The site is ready for Diamond Direct's five locations, with every inquiry going straight to the team.